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Apple Introduces Suite Of Faster Mac Products

Apple, in what a company press release calls a “momentous” day on Tuesday (Nov. 10), has rolled out the “next generation” of Macs, including a new MacBook Air, a 13-inch MacBook Pro and a Mac Mini powered by the M1 chip specifically designed by Apple for the Mac.

According to Apple, the M1 is the most powerful chip the company has made so far, with high performance per watt. Working with macOS Big Sur, it is said to deliver 3.5 percent times faster CPU, around six times faster GPU, up to 15 times faster machine learning and up to double the battery life.

In addition, the release notes that the use of M1 and Big Sur offers “the biggest collection of apps ever” for Mac.

“The introduction of three new Macs featuring Apple’s breakthrough M1 chip represents a bold change that was years in the making, and marks a truly historic day for the Mac and for Apple,” said Tim Cook, Apple’s CEO. “M1 is by far the most powerful chip we’ve ever created, and combined with Big Sur, delivers mind-blowing performance, extraordinary battery life, and access to more software and apps than ever before. We can’t wait for our customers to experience this new generation of Mac, and we have no doubt it will help them continue to change the world.”

Apple has also a bundled subscription service, which set records in the fourth quarter. The service, which pairs Apple Care, Apple Pay, the Apple Card, iCloud and Apple Subscriptions, generated $14.5 billion in sales, up from $12.5 billion year over year, PYMNTS reports. It also cleared Wall Street estimates of $13.9 billion. The company also plans to launch new Apple One subscription bundles this quarter, which will contain new Fitness+ services.

The news is good for Apple, which saw its latest iPhone release hobbled by the COVID-19 pandemic, resulting in a 5 percent drop in stocks.

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