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Shift4 Payments Rebrands 3dcart, Launches eCommerce Platform Shift4Shop

Shift4 Payments is relaunching 3dcart, which it acquired in November, as Shift4Shop, the payment processor announced Wednesday (Jan. 27) in a press release.

Shift4Shop helps businesses create eCommerce websites to start selling their goods and services online. The platform offers website templates, product and order management, and marketing tools.

The acquisition of 3dcart was a part of its goal to create a “unified commerce ecosystem,” that can strengthen and connect businesses around the world, according to an announcement of the acquisition in November.

“We have an ambitious vision to connect the world’s commerce, and this acquisition is a critical milestone on that journey,” Shift4 Payments CEO Jared Isaacman said in the November announcement.

Shift4 also announced Wednesday in the release that Shift4Shop’s premium services will be available to customers at no extra cost when they use Shift4’s payment processing solution.

“Shift4Shop will provide a key component of our commerce ecosystem as we continue building a unified platform across geographic borders and industry verticals,” Isaacman said in the Wednesday release.

Shift4 Payments powers software providers across a variety of industries. The firm processed over $200 billion in payments for its partners in 2019, according to the release.

The payment processor introduced contactless pay technology in June, called QR Pay, to allow businesses to let customers pay for goods by scanning QR codes on their phones.

“As businesses across the country reopen, they will need to adapt to changing consumer preferences including a new focus on contactless technologies,” Isaacman said at the time. “We developed QR Pay to provide a completely touchless payment experience that’s secure, safe, and convenient.”

Contactless payment methods, especially QR codes, have come into their own during the pandemic as health officials have urged consumers to follow careful health guidelines to prevent the spread of COVID-19. The overall contactless payment market is expected to hit $4.68 trillion by 2027, according to a June report.

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