The digital shift produced direct-to-consumer sales, the continued decline of malls/department stores and the accelerated growth of Amazon, Walmart and Target this year. In payment methods, consumers learned about new payment options and adopted them at a dramatic rate. And in investments, the U.S. market for initial public offerings had a banner year despite the pandemic — or perhaps because of it. All this, Today in Data.
54%: Share of mid-income consumers who report having used digital wallets to pay during the past three months.
40%: Portion of surveyed shoppers who report doing fewer activities in stores and more online.
11.5%: Share of bridge millennials who have used buy now, pay later (BNPL).