In today’s top retail news, hum by Colgate and meditation/mindfulness program Headspace have joined forces to help individuals “stress less and smile more,” while Blendid and Jamba are opening their inaugural co-branded location. Plus, Kohl’s and Sephora are collaborating for a long-term shop-in-shop strategy.
hum by Colgate and meditation/mindfulness program Headspace are collaborating to help people “stress less and smile more” by forming healthier daily routines, according to an announcement. Headspace will provide “Mindful Moments” content inside the hum by Colgate app. In addition, hum will provide free trials to Headspace Plus for users.
Blendid, which makes a robotic kiosk that produces smoothies, and Jamba are opening their first co-branded location called Jamba by Blendid at a Walmart location in Dixon, California. The kiosk will be available daily from 10 a.m. to 7 p.m. Blendid’s special food operating system (foodOS) takes the order and payment, measures and mixes the precise amount of ingredients and then keeps the beverage until the customer is ready to get it.
Kohl’s and Sephora are teaming for a long-term shop-in-shop strategy to bolster the selection of available beauty merchandise. Sephora is looking to bring over 100 “carefully curated beauty brands” to the 65 million U.S. Kohl’s shoppers. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country,” Kohl’s CEO Michelle Gass said in a statement.
They used to have an iconic place in the life of the U.S. consumer, but the past holiday weekend made it clear that department stores’ position is evolving, and there’s no going back. For Black Friday, a time when department stores should be having a leading position with their anchor tenancies and advertising power, big-box retail retailers carried the day.
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